The biggest benefit of registering your trademark when so much business is done online is the ability to have infringing content taken down without resorting to the courts.
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The biggest benefit of registering your trademark when so much business is done online is the ability to have infringing content taken down without resorting to the courts.
Have you ever been watching a commercial or seen a product in the grocery store that had a tiny “TM” or “R” with a circle around it next to a product name on a label or bottle?